Social media marketing for restaurants

✅ Socials managed by people with 10+ years in food & content marketing

✅ Consistent, on-brand content

✅ Simple flexible packages

Starter

£750 p/m

Light bite

Perfect for: Businesses that don’t need full management, just a plan, some structure, and a bit of backup.

  • Strategy for your main platform (usually Instagram)

  • Monthly content plan full of post ideas, formats, and captions

  • Edited assets from your own photos/videos

  • Custom guide to help you shoot better food photos + videos

  • Scheduling handled for you

  • Bio refresh + tone of voice tweaks

  • Monthly performance snapshot

30 day rolling contract

Most Popular 🔥

Pro

£1500

middle trough

Perfect for: Teams already making content, but want proper guidance and support to turn it into a solid social presence

  • Multi-channel strategy (Instagram + TikTok as standard)

  • Weekly content plans with captions + scheduling

  • Shot lists + visual style guides tailored to your restaurant

  • Edited content from your photos/videos

  • Monthly insights report

  • Optional in-person content shoots for London clients (extra fee)

30 day rolling contract

Growth

£2500

the whole hog

Perfect for: those that want a completely hands off, full service approach to their socials including UGC, influencers and community management.

  • Full content creation: we plan, shoot, and edit everything

  • Multi-platform management (Instagram, TikTok, Facebook optional)

  • Community management (DMs + comment replies as needed)

  • UGC creation + influencer outreach (fees billed separately)

  • Monthly strategy sessions

  • Detailed reporting

3 month minimum commitment

Add-On: Paid Social Management

Available with the Middle Trough and Whole Hog packages

Want to get more eyes on your best dishes, events or promos? We’ll run targeted Instagram and Facebook ads to help you reach the right people — fast.

We’ll handle:
✔ Setting up and managing your ads
✔ Targeting the right local audience
✔ Making sure your budget is used wisely
✔ Monthly reports so you can see what’s working

You just:
✔ Approve the spend
✔ Sit back and watch the bookings roll in

Available from £300/month. Ad spend not included. Custom pricing for higher budgets.

How our social content services work

1.

Starting with a quick call to get to know your business we’ll discuss what you’ve got going on, who you’re trying to reach, and what your goals look like.

Then you’ll send over your menus, photos, video clips, and anything you’ve already got. We’ll give you an upload link, plus shot suggestions for both photos and videos. From there, we’ll build a content bank and start putting a strategy in place.

2.

Once we’ve got what we need, we’ll turn it into a full month of social content. Posts, Reels, carousels, captions, the lot.

We’ll map it out in a monthly calendar so you know what’s going out, and when. Everything’s tailored to your you, your goals, and what your audience actually wants to see.

3.

Depending on your package, we’ll either hand content over to you to post—or take care of scheduling so it goes out without you lifting a finger.

We’ll also jump on monthly calls (where included) to review performance, tweak the plan, and keep things moving. No chasing, no last-minute posting—just solid, steady content that keeps people coming back.

 FAQs

  • If you’re just getting started or have someone on your team who can film, start with Light Bite.
    If you’re running regular events/promos and need strategy baked in, go for Middle Trough.
    If you want us to just handle it, filming and all — The Whole Hog is for you.

  • Nope. Light Bite and Middle Trough work from anywhere, we guide you remotely, you film, we edit.
    On-site filming (Whole Hog) is available in London. For other locations, we can quote separately or chat about remote alternatives.

  • Only if you want to. Short-form videos work best with people, but if that’s not your vibe, your food, space & team, can all shine without you in front of the camera.

  • We’ll give you a simple upload link — just send menus, photos, video clips, updates, anything new or seasonal.
    We’ll do the rest: create the calendar, write the captions, edit the videos.

  • No stress - Middle Trough and Whole Hog include content scheduling.

  • We focus on Instagram and TikTok (and Facebook where relevant).
    That’s where your customers are, and where food content performs best.

  • Possibly. If your needs don’t quite fit these packages, book a call. We can chat through what you’re after and see if there’s a custom option that makes sense.

  • Each month, we look at what worked and what didn’t, then tweak the strategy to keep improving.

    You’ll get clear reports, and your content will better over time as we discover what brings people through the door.

Your Socials Are Missing a Little... Flavour

Send us your handle and email, and we’ll send back a short Loom video breaking down:

  • What’s working (and what isn’t)

  • A few things you could tweak right now

  • How to make your content actually do its job