Hi, I’m Sophie, founder of Content Pig, a social content service for food and drink brands.

I’ve worked in marketing & branding for over 10 years, across everything from huge household brands to start-ups. And no matter the job title, social media has always been an enormous part of what I do. I’ve run social accounts for fish and chip shops in the middle of nowhere, global household names, food tour companies, restaurants, cafes, you name it.

I’ve watched TikTok become the new TripAdvisor. and I see how much the discovery phase now happens on Reels, not on review sites. People are visual shoppers, they want to see the burger, the cheese pull, the ambiance, the latte art BEFORE they make the booking. And while big food brands are leaning into this with marketing teams and scary budgets, I’m here to help smaller brands do the same, without the added bureaucracy, sexy but unnecessary decks and inflated prices of agencies.

Content Pig was born out of two things:

- A lifelong obsession with good food (I’ve got Google Maps lists for every city I’ve ever been to)
- And a love for helping smaller brands, and the people behind them, smash their goals.

Food is social by nature. Everyone’s got a go to dish, a desert island meal, foodie podcast, unpopular opinion, a place they always recommend. That’s what makes marketing for restaurants and food brands so fun!

My job is to make sure the best food out there gets seen by the people who’ll love it. Whether that’s through short-form video, targeted ads, or helping you build a brand voice that actually sounds like you. Aside from that, I want to rescue you from panic posting!

If you’re ready to stop winging it with your content and start growing a brand that people tell their friends about — let’s chat.